MARKETING

Check the Preparation tab on how to submit your entry.

Please note: All non-English entries must include subtitles. Include any necessary explanation for the judging panel to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY.

1. Integrated Campaign

A category catering for the evolved communication strategies employed today. Integrated campaigns working across multiple media - can include Branded Content and Digital campaigns. A minimum of 3 different mediums need to be shown. 

2. Social Good Category

A business-focused campaign designed to solve social issues profitably. It is not CSI. An idea needs to demonstrate business profitability while adding value to the community it serves. The Social Good category recognises campaigns that deliver value to companies, while positively impacting society through their initiatives.

3. Data and Insight Driven Campaign

This award recognises the intelligent and creative use of data to create compelling insights, resulting in an improved product, customer experience or shift in behaviour.

4. Customer Experience Programme

This award recognises initiatives that deliver outstanding customer experiences. 

5. Brand Partnerships

This award recognises the effortless strategic alignment of two or more partnering organisations to deliver a compelling marketing campaign.

6. Internal Corporate Campaign

Communications to ensure employees of organisations are kept informed and motivated. They do this by communicating through several channels, such as a staff intranet, email bulletins, social media and regular newsletters.

7. Effective Creativity

The overarching requirement for entries in the Effective Creativity category is to demonstrate “a great idea that delivered business results.” Entries must show business results achieved.This is a campaign where there are strong results that can show the success of the campaign. *Need to complete a results pdf. 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

Note: ALL non-English work must come with sub-titles & translations.