ADVERTISING

Check the Preparation tab on how to submit your entry.

Please note: All non-English entries must include subtitles. Include any necessary explanation for the judging panel to understand the context of the translation.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY.

1. Film & Film Crafts

Film: Television & Cinema Commercials - up to 120s.Entries must be designed for broadcast and must have aired on television, online or cinema.

Film Crafts: Direction, Editing, Cinematography, Music, Performance, General.

2. Print & Print Crafts

Print: Includes Print advertising, Tactical use of print, and Indoor posters.

Print Crafts: Art direction, Photography, Typography, Writing, General.

3. Media

3.1 Single-Channel Media Campaign

Any PR activity resulting in non-paid for (editorial) coverage on any media platform using a single medium. Highlighting the Media strategy, showing results. 

3.2 Multi-Channel Media Campaign

Any PR activity resulting in non-paid for (editorial) coverage on an integrated media platform, e.g. print, radio, TV, Internet. Highlighting the Media strategy, showing results. 

3.3 Media Innovation

An innovative approach to any media platform.

3.4 Product Launch of the Year

New and innovative ideas to launch either a new or existing product.

4. PR

Crisis management

5. Out of Home & Out of Home Crafts

OOH: Includes Outdoor media, In-store, Transit & air, Direct mail, and Ambient.

OOH Crafts: Art Direction, Writing, Production and Fabrication, General. 

6. Digital & Digital Crafts

6.1 Social Media & Influencer

Brand communication campaigns where social media was the primary or sole medium used. Creative use of influencers or influencer created content.

6.2 Website

A creative idea-led web browser- based experience. 

6.3 Apps

Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.

6.4 Digital Innovation

An innovative approach for all extended reality such as AI, AR and VR for computer, online, mobile (phones and tablets), and special digital interfaces.

6.5 Digital Crafts

7. Live Events and Sponsorships

Live Events, Live Activations and Sponsorships. The event may be physical or virtual, but the entries in this category must highlight the audience live experience, not PR coverage, third party experiences or a wholly pre-recorded experience in the case of virtual events.

8. Design & Design Crafts

Design: Includes all aspects of design – retail design like furniture, lighting and fabric design, industrial design, interior design and architecture, as well as all elements of traditional graphic design.

Design Crafts: Illustration, Typography, General. 

9. Radio and Audio & Radio and Audio Crafts

Radio: Includes Radio commercials, podcasts, Internet & mobile audio commercials that is purely audio. Including the creative use of audio such as an app. 

Radio Crafts: Direction, Writing, Performance, Sound Design, General. 

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

Note: ALL non-English work must come with sub-titles & translations.